Lead Scorer Start over
Hot · Call until you reach them Warm · Call once, then sequence Cool · Sequence only Cold · No outbound, inbound only
Health GitHub ↗ ⚙ Manager · Calibration

Fill in what you know below, then press Score. Missing or unrecognized fields aren't penalized directly. The score uses whatever information remains, so it can shift, and confidence drops. State is the exception: a blank state means "no state on file", which is itself a signal and clearly moves the score.

Lead intakeType a lead, or upload a list
Lead
Source
Fit
Company revenue
Marketing channel
Prior score
State
Lead ID optional

Unknown and blank fields still score, just at lower confidence. Time zone comes from the state.

Reset
or
List

250 example leads.

No file selected

Extra columns are ignored. Missing ones lower confidence, not the score.

Live Lead records from your connected org, scored the same way. See /salesforce/leads for the raw JSON.

Columns it reads, in any case or spacing: channel, icp_category, company_annual_revenue, utm_medium, legacy_score, state, time_zone, plus an optional lead_id.